Find out why the Irish language is an advantage to your business, and how to let your customers know that you welcome Irish in your dealings with them. 
The 10 reasons #
See how valuable Irish is for business:
- Lots of Irish people are proud to be able to use their native language.
- There is a demand for services through Irish as a result. This is one of the main reasons this directory is being developed.
- The Irish language creates a common link between customer and company.
- A special relationship and loyalty is created between the company and the customer because of this common link.
- Using Irish opens up new markets to your business.
- It gives recognition and edge to your company in the marketplace, and provides a unique selling point.
- Increased visibility for your business among the Irish language community could mean lots of new customers.
- A bilingual edge adds greatly to the national and global status of the company.
- Use of the Irish language gives customers a unique insight into Irish culture.
- It is cost-effective and easy to implement.
The above information is based on research from Millward Brown in 2015.
More recently in 2024, findings from a survey by Amárach Research and Gaelchultúr noted that “nearly half (41%) of Irish consumers are more likely to purchase products or services that use Irish in their marketing, with 26% of people stating that they would pay more for a product or service that includes the Irish language in its marketing mix.”.
Spread the word #
If you’re able to use Irish with your customers, or will be, don’t forget to register with our Eolaire Gnó.
It’s the best online directory and marketing tool for spreading the word about your services and support of the Irish language, and it’s free. It can help widen your customer base and it offers you a unique selling point.
Note that your company does not need to operate entirely through Irish to be included on our directory – you can outline the specific services offered through Irish when you register.
If you win 🥇Gold or 🥈Silver medals in the ‘Services in the Irish language’ category at the annual Gradam Gnó na hEireann, we’ll add that to your business description in the directory.
