Find out why using Irish with your customers is so beneficial to your business, and how to let your customers know that you do by registering with our Eolaire Gnó. 
The 10 reasons #
See how valuable Irish is for business:
- Lots of Irish people are proud to be able to use their native language.
- There is a demand for services through Irish as a result. This is one of the main reasons this directory is being developed.
- The Irish language creates a common link between customer and company.
- A special relationship and loyalty is created between the company and the customer because of this common link.
- Using Irish opens up new markets to your business.
- It gives recognition and edge to your company in the marketplace, and provides a unique selling point.
- Increased visibility for your business among the Irish language community could mean lots of new customers.
- A bilingual edge adds greatly to the national and global status of the company.
- Use of the Irish language gives customers a unique insight into Irish culture.
- It is cost-effective and easy to implement.
The above information is based on research from Millward Brown 2015.
Spread the word #
If you’re able to use Irish with your customers, or will be, don’t forget to register with our Eolaire Gnó.
It’s the best online directory and marketing tool for spreading the word about your services and support of the Irish language, and it’s free. It can help widen your customer base and it offers you a unique selling point.
Note that your company does not need to operate entirely through Irish to be included on our directory – you can outline the specific services offered through Irish when you register.
Every year, we update our Eolaire with the details of the companies that win 🥇Gold or 🥈Silver medals in the ‘Services in the Irish language’ category at Gradam Gnó na hEireann, Glór na nGael’s annual business awards.
